Personalised online coaching, nutrition and accountability built around your goals, your schedule and your life.
Get Stronger. Get Fitter. Build a Body That Keeps Up With Your Life.
Based in Oxford. Coaching clients across the UK and worldwide.
You Don't Need More Motivation. You Need a Better Plan.
You've probably tried to get into better shape before.
Maybe you started training consistently for a while.
Maybe you followed a diet.
Maybe you downloaded a programme, joined a gym or promised yourself you'd get back on track on Monday.
And perhaps it worked.
Until life got busy.
Work became stressful.
The kids needed more of your time.
You went away.
Your routine changed.
You missed a few sessions.
Then the plan stopped fitting your life.
That's where my coaching is different.
I don't build programmes for the perfect week.
I build them for your actual life.
Your training, nutrition and habits are designed around your goals, your schedule, your experience and the things that make consistency difficult for you.
So when life changes, your coaching changes with it.
SEE HOW ONLINE COACHING WORKS →
Personalised Coaching. Wherever You Train.
Coaching built around you
You don't need another generic workout plan. You need a clear approach to training, nutrition and progression that fits around your life — and a coach who can adapt it as things change.
Personalised Training
A structured training programme built around your goals, experience, available time and the equipment you have access to.
Nutrition Guidance
Practical nutrition support that helps you make better choices without relying on rigid diets or unrealistic rules.
Ongoing Accountability
Regular check-ins keep you moving forward, help identify what's getting in the way and give you someone to answer to.
Coaching That Adapts
Your plan isn't set in stone. Training can be adjusted around work, family, holidays, missed sessions, changes in goals and everything else life throws at you.
Direct Support
You have a coach in your corner to answer questions, provide feedback and help you make better decisions throughout your coaching journey.
What Our Clients Say
“My biggest fear was having a lack of contact and accountability with Jamie because it was online. I have lost 4kg in body weight and increased all my lifts by 10kg since starting. I've got so much more from it than I expected.”
— Ollie Scott
“Training with Sensei Johnstone has been nothing short of epic for me.
Jamie started me off with small steps - like 15-minute walks after each meal.
We built on from there and now I regularly exercise 3 x a week and have a much better relationship with food.”
— James Hutton
“Thanks Jamie, for trusting me, supporting me, all the help and education! I feel amazing, soooo energised and determined. I am already thinking about the next steps! Not only to lose weight, but look more fit too.”
— Naz Rashidi
How Online Coaching Works
01 — Apply
Tell me about yourself, your goals, your current training and what's getting in the way.
This gives me a clear picture of where you are now and whether online coaching is the right fit.
02 — We Talk
We'll have a conversation about your goals, lifestyle and what you want from coaching.
I'll explain how the coaching works and answer any questions you have.
No hard sell.
03 — I Build Your Plan
Once we decide to work together, I'll build your training and coaching around your individual circumstances.
You won't receive a generic programme that could have been written for anyone.
04 — You Train
You follow your programme wherever and whenever works for you.
I'll be there to answer questions, review your progress and help you make adjustments along the way.
05 — We Adapt & Progress
As you become stronger and fitter, your programme changes.
And when life changes, we adapt.
The goal isn't simply to complete a programme.
It's to build an approach that you can continue using for years.
Choose the Level of Coaching That Fits You
You need the right level of support to help you make consistent progress.
That's why I've created three levels of online coaching.
Whether you want the structure of a personalised programme, regular accountability, or a more hands-on coaching relationship, there's an option to suit you.
ESSENTIAL
A templated training programme delivered monthly
Exercise demonstrations and guidance
Training delivered through the coaching app
Regular programme progression
Access to your coach for questions and support
Explore Essential→
ADVANCED
You'll get everything in ESSENTIAL, plus:
Regular check-ins with me
Ongoing feedback and coaching
Training adjustments based on your progress
Greater accountability around nutrition and lifestyle
Direct access to me for coaching support
A programme that evolves as you do
Explore Advanced→
(MOST POPULAR)
PREMIUM
You'll get everything in ADVANCED, plus:
More frequent contact and feedback
Highly individualised programming
Greater flexibility around your training
Detailed progress reviews
More hands-on nutrition and lifestyle coaching
Priority coaching support including a monthly Progress Review call
Explore Premium→
Why Work With Me?
I'm Jamie, founder of JJ Strength & Fitness.
I help people with busy schedules build strength, improve fitness and develop sustainable habits through personalised online coaching.
My own experience of discovering strength training after years of poor habits heavily influences how I coach today.
I've learned that the most effective approach usually isn't the most complicated one.
It's the one you understand.
The one you can actually implement.
And the one you can continue doing when life gets busy.
That's why my coaching focuses on:
Simple training.
Practical nutrition.
Sustainable progress.
Rather than extreme diets, punishing workouts and fitness fads.
My goal isn't simply to help you get in better shape.
It's to help you build the knowledge, habits and physical capacity to stay that way.
I’ve spent a lot of money and time (more than I’d like to admit!) learning about the body, biomechanics, exercise physiology as well as behaviour change and psychology.
What I love most about my job is putting all of that learning into coaching my clients to become more resilient, stronger and fitter.
MEET JAMIE →
More Ways I Can Help
1-to-1 Personal Training
Personalised coaching in a private gym in Kidlington, near Oxford.
Build strength, improve fitness, lose body fat and become a more confident and resilient human being.
Explore 1-1 Personal Training →
Youth Performance
Strength and athletic development for young athletes aged +12.
Build strength, speed, coordination and confidence in a supportive environment.
Fitness for Golf
Strength, mobility and physical preparation designed to help golfers move better and perform at their best on the course.
Based in Oxford. Coaching Across the UK and Worldwide.
JJ Strength & Fitness is based in Oxfordshire, but online coaching means you don't need to live nearby.
You can train:
At your local gym
At home
Outdoors
Or a combination of different environments
Your programme is designed around the equipment and circumstances you have available.
So whether you're in Oxford, London, Manchester, Edinburgh — or somewhere further afield — you can work with me online.
Prefer face-to-face coaching?
I offer a limited number of 1-to-1 personal training spaces from my private gym in Kidlington, Oxfordshire. Currently, I have a waiting list which takes priority.
1-TO-1 PERSONAL TRAINING →
If you want personalised coaching without needing to fit another appointment into your week, online coaching is my primary coaching option — giving you the same individualised approach with greater flexibility around your schedule.
Ready to Get Started?
You don't need to be fit before you start.
You don't need a perfect diet.
And you don't need to completely change your life.
You just need a plan that works for you and your lifestyle, and someone who can help you follow it.
Not quite ready for a call but want to learn more? 👇🏼
